Early in our careers, we're often a bit lost, not knowing which fonts are trending at the moment. To help optimize your choice, below we've put together an amazing rundown of the fonts most used by big brands that you can apply to your own business. Even though it might seem trivial and insignificant, fonts are more than essential and add a lot of value to your business - the impact is much bigger than you'd think, which is why using the right one matters. Here are 5 fonts used by famous brands:

1. Catull BQ

You've surely heard of Google - it's one of the biggest search engines on the internet. The font blends traditional writing elements with the modern style of the Google logo. Catull BQ fonts seem to fit perfectly because they bridge the gap between old and new, between the analog world and the digital age.

2. Klavika Bold

Facebook is a social media platform and currently ranks first in the world. They also make their identity unique through a simple Facebook logo. To our surprise, they used the free Klavika Bold font. The font is simple, with an emphasis on spacing and excellent geometric shapes. In fact, connectivity can be seen in the choice of Facebook's font.

3. IBM

IBM is one of the most recognized brands in the world. The famous brand uses custom IBM fonts to express speed and vitality. The design expresses the uniqueness, trust, and advantages of the company's computer business. Now you can also use it for your own projects.

4. Myriad Pro Bold

LinkedIn is the largest social/professional networking platform. Here, you can expand your business network, meet people, and help each other solve problems. The LinkedIn logo uses three colors: LinkedIn blue, black, and white, bringing clarity and brand influence! What do you think? The logo uses Myriad Pro Bold. The font combines an elegant, professional look.

5. Verdana Bold Italic

PayPal is an international payment system that helps thousands of freelancers and companies transfer funds and receive payments through their digital accounts. PayPal uses the Verdana Bold Italic font. The font is consistent with PayPal's responsibilities. The italic style of the font signals the company's progress in solving public problems. Choosing a font can say a lot about your project, and it's an essential step in building an attractive image.

How to choose the right font?

Choosing a font for a project is like choosing the clothes we're going to wear. Consider what your clothes can say about you: depending on what you wear, people will form assumptions or misunderstandings about your style, personality, financial situation, age, or the impression you want to leave. Different situations and occasions call for different ways of presenting yourself. Imagine wearing a swimsuit to a job interview, or a suit and tie to the beach. Does it fit? Just as clothes speak about you, choosing fonts also applies to design projects. At first glance, typography will strike people, and how they perceive it will color the rest of the design - so font choice should follow the purpose of the specific requirement.

The ideal font: how do I make the right choice?

When choosing a font for a project, the first thing to consider is matching it to your message or the purpose of the design. Even before you start browsing the fonts on your computer or looking for new ones to download, it's a good idea to brainstorm some of the qualities and characteristics you want your design to convey. So, when choosing, you'll have a plan for pairing your fonts. This matters because every font family has its own concept or personality. It can be serious, laid-back, playful, or elegant. Listen to what a font is telling you and whether it fits your project. If the characteristics conveyed by the font don't match the project's message, your customers won't be able to connect with the project. When choosing a font, it's easy to get lost among the many interesting options, but don't let your personal preferences become an obstacle. The fonts you think are special or trendy might not be the best fit for the project you're working on. If you're unsure, ask yourself: does this font support the brand's quality or complement my design purpose? The best font selection follows the guidelines below. How the design will be used can also affect print choices. Business cards need small, easy-to-read fonts. Social media elements commonly seen on mobile devices require fonts that look good on screen.